The unique, exclusive design which has always distinguished the Group’s products is obtained by combining style, creativity and innovation with the quality and craftsmanship typical of Italian-made goods. Ferragamo Group is present in over 90 countries all over the world.

The brand’s fast growth, worldwide popularity and its sustainability relies not only on its quality of goods and excellence of creation, but also on its continuous pursuit of creating the best customer experience. For Ferragamo, the store has always been one of the main touch points for consumers to communicate and experience the Brand and Products through an engaging experience. As one of the initiatives of customer-centric strategy, the company put a lot of thoughts in tailoring the atmosphere of the stores in order to create a meaningful, unique and unforgettable experience for its customers. The marketing and customer engagement team, with the support of our music professionals, adopted music as the key element of sensory marketing strategy, incorporated the branded sound into the touch feeling of the craftmanship quality of Ferragamo products and the unique essence of the brand, delicately conveyed the brand story to the heart and soul of its consumers.