Sharing a cup of coffee is a timeless human tradition. It’s where connections between people are formed and stories are told. Brands that have a good story to tell can make a strong connection with their customers, becoming personal and meaningful to their lives. They can inspire emotion.
For more than 40 years, Starbucks has embraced the art of storytelling to engage their partners and delight customers. Beyond coffee, music is their narrative, and how they make each location comfortable and inviting. It reminds customers why they fell in love with the brand, and continue to stay committed day after day. The music team in our Music Community work closely with Starbucks to curate, localize and evolve how customers discover music.
More than 12 million My Starbucks Rewards members have new ways to experience Starbucks music at more than 30000 store locations worldwide, including more than 5000 stores in China.
True to their heritage, Starbucks continues to use music to connect hearts and minds in new ways, and this innovative solution enables them to extend the experience outside of stores. After all, like a great cup of coffee, stories are meant to be shared.
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